NPD to Start Tracking MMOG Subscriptions
Monday, February 11th, 2008The NPD Group has announced today that they’re going to start selling quarterly reports tracking “market size and title shares for paid online subscriptions to video games and MMO/PC games, gaming Web sites, and video game console services.”
Well it’s about time. NPD is currently the industry go-to source for monthly retail sales figures, but they are notorious for also under-reporting said numbers; they don’t include sales from major retailers like Wal-Mart, nor do they track digital downloads. It’ll be interesting to see how their MMOG numbers compare with mine (or if they’ll just copy my numbers for their own report).